An auto company has several hundred Floodlight conversion actions on Campaign Manager 360 but is only interested in reporting on "Request a quote" for the new Search Ads 360. The company can set up a Floodlight instruction to include the Floodlight activity group that contains the related "Request a quote" Floodlight conversion actions. Campaign Manager 360 continues to report on all Floodlight conversion actions for the advertiser, but the new Search Ads 360 only reports on the "Request a quote" Floodlight activity group.
To include the "Request a quote" Floodlight activity group and exclude all others in the sub-manager account, do the following:
- Sign in to your Search Ads 360 experience.
- Navigate to a sub-manager account.
- From the page menu, under “Tools & settings”, click Conversions.
- Click Floodlight instructions.
- Create a new instruction to exclude all Floodlight conversion actions:
- Click the plus button to create a new instruction.
- Click in the Select a type of instruction field and select Include or exclude in the dropdown.
- Select the Exclude option.
- Click in the Apply this instruction to field and select All Floodlight conversion actions in the dropdown.
- Click Save.
- Create a new instruction to include the "Request a quote" Floodlight activity group:
- Click the plus button to create a new instruction.
- Click in the Select a type of instruction field and select Include or exclude.
- Select the Include option.
- Click in the Apply this instruction to field and select An activity group in the dropdown.
- Click in the Select an activity group field and select the Request a quote Floodlight conversion action.
- Click Save.