Example 2: Create an include or exclude instruction for an activity group

An auto company has several hundred Floodlight conversion actions on Campaign Manager 360 but is only interested in reporting on "Request a quote" for the new Search Ads 360. The company can set up a Floodlight instruction to include the Floodlight activity group that contains the related "Request a quote" Floodlight conversion actions. Campaign Manager 360 continues to report on all Floodlight conversion actions for the advertiser, but the new Search Ads 360 only reports on the "Request a quote" Floodlight activity group.

To include the "Request a quote" Floodlight activity group and exclude all others in the sub-manager account, do the following:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. From the page menu, under “Tools & settings”, click Conversions.
4. Click Floodlight instructions.
5. Create a new instruction to exclude all Floodlight conversion actions:
   1. Click the plus button  to create a new instruction.
   2. Click in the Select a type of instruction field and select Include or exclude in the dropdown.
   3. Select the Exclude option.
   4. Click in the Apply this instruction to field and select All Floodlight conversion actions in the dropdown.
   5. Click Save.
6. Create a new instruction to include the "Request a quote" Floodlight activity group:
   1. Click the plus button  to create a new instruction.
   2. Click in the Select a type of instruction field and select Include or exclude.
   3. Select the Include option.
   4. Click in the Apply this instruction to field and select An activity group in the dropdown.
   5. Click in the Select an activity group field and select the Request a quote Floodlight conversion action.
   6. Click Save.