Find a Floodlight tag or event snippet

When you create a Floodlight conversion action in the new Search Ads 360 or Campaign Manager 360, you can generate a Google tag with a Floodlight event snippet or a separate Floodlight iframe or image tag. Regardless of where you created the activity, you can view and copy the tag from the edit page of the Floodlight conversion action in the new Search Ads 360 and install it on your site.

To find the tag for a Floodlight conversion action, do the following:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a manager or sub-manager account.
3. From the page menu, under “Tools & settings”, click Conversions.
4. Click Summary.
5. On the "Summary" page, click the Conversion goals tab.
6. In the table, click the name of the Floodlight conversion action.
7. If you have several Floodlight conversion actions, you can use a filter to limit the number of activities that appear.
8. On the "Details" page, click Tag Setup, then click Install the tag yourself.
9. Select the The global site tag isn't installed on all your HTML pages option In the "Global site tag" section to view the Google tag.
10. The event snippet appears in the "Event snippet" section.