Filter data in a table

Filter a statistics table to search for the data that interests you the most, such as keyword text, average cost-per-click (CPC), or impressions.

This article shows you how to create a custom filter.

Instructions

Sign in to your Search Ads 360 experience.
Navigate to a manager, sub-manager, or client account.
Click one of the items in the page menu, such as Campaigns or Ad groups.
Click Add Filter.
Start typing, or choose the condition of your filter in the drop-down menu that appears.

To specify additional values in filters such as “Campaign name”, “Bid strategy name”, or “Budget name”, press Enter after specifying a value. A logical OR is applied to each value. For example, to filter the table for campaign names that include “brand” or “product”, enter each value on a different line in the Campaign name filter. Depending on the filter criteria, the table will contain or exclude campaign names that include “brand” or “product”.
Click Apply.
(Optional) To get just the data you’re looking for, add and remove conditions:
- To add more filter conditions, click Add filter next to an existing condition.
- To return to the default view of your table, click Clear filters.

The filters are applied to each page you select unless you remove the filter.

Filters can help you identify problem areas with keywords, ads, or campaign settings that may require action or could be improved.

Here are a few suggested filters you can use to identify specific issues:

Keywords that need your attention
- Low-performing keywords: CTR < X%
- Keywords that don't appear on the first page on average: Avg position > 8
- Keywords with potential problems: Status = Not triggering ads: critical issues
Ads that are not showing
- Disapproved ads: Approval Status = Disapproved
Cost-ineffective areas
- Higher cost and lower-performing keywords: Cost > $X; Conversion rate < X%

How can we improve it?