In the new Search Ads 360, scheduled edits are now referred to as rules. A rule consists of a condition or a set of conditions that causes a desired action to be taken on a specified data in your account. You can set up rules to make changes to your ad status, budget, bids and other aspects of your account.
Important updates to rules are implemented to further enhance the feature’s usability.
| Update category | Specific change |
| Frequency at which the rule runs | Hourly frequency of rules can be set in the new Search Ads 360. |
| Scope of advanced rules | Advanced rules can include multiple actions and conditions in the same rule, together with new filtering dynamics. |
| Rule actions | New options are added to rule actions like “Change Campaign Group”. |
| Rules creation availability | Creating cross sub-manager rules is possible because rules are now available at the manager level. |