When you first generate a data-driven attribution (DDA) model, the new Search Ads 360 starts an initial learning period that considers the interaction patterns that result in conversions as well as those patterns that result – and those that don't result – in conversions. Even after the initial learning period, the DDA model continues to learn.
To view the status of a DDA model, do the following:
- Sign in to your Search Ads 360 experience.
- Navigate to a sub-manager account. Ensure it's the account that contains the DDA model.
- From the page menu, under “Tools & settings”, click Conversions.
- Click Attribution models. The "Status" column in the reporting table indicates the model's status.
Model status
The "Status" column can contain any of the following status messages:
| Status | Description |
|---|---|
| Learning |
The model is analyzing historical conversion data. The learning period must be completed before you can use the model in a conversion action, custom conversion column, or campaign override. |
| Ready | The model has been generated and is ready to be used in a conversion action, custom conversion column, or campaign override. |
| In use | The model is being used in the account and has been applied to the conversion action, custom conversion column, or campaign override. |
| Not enough data | The new Search Ads 360 needs to analyze at least 15,000 clicks and 600 conversions during the past 30 days to create a useful DDA. |