Setting | Description |
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Ad group type |
This value is display-only and reflects the type you selected at the campaign level. The type determines where customers view your ads. |
Ad group name | Enter a name for your ad group. Choose a name that clearly describes the theme of the ad group so that you can easily find it in your account. Your ad group name isn't visible to your customers. |
Bidding |
Enter the default maximum bid (Max CPC) for all keywords in the ad group. This default bid is a convenient way to manage the bids for all of the keywords in your ad group. Each keyword can override this default by specifying its own maximum CPC. |
Keywords |
Enter words or phrases describing your product or service and that can help determine when and where your ad can appear. Enter one word or phrase per line, using the following syntax to indicate match type:
Match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.
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Baidu ad group settings
This article applies only to Baidu accounts in the new Search Ads 360. For the most up-to-date information about Baidu, see the Baidu Help Center
Adjust your ad group settings to help you tailor your ad group. The settings you select will apply to all ads within the same ad group. Learn how to Create and edit ad groups.
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