About linking to a new search client account

After 14 August 2023, you will no longer be able to create advertiser accounts, or create and link client accounts, in the previous Search Ads 360.

A search client account connects the new Search Ads 360 with one of the supported search advertising platforms. Each search client account specifies the ID or number of the external account that it's connecting to, and other settings that are specific to the type of advertising platform.

Only one new Search Ads 360 client account can be active for each account ID or number that you have set up with the advertising platform. For example, if you link a client account that connects to Google Ads account 123-456-7890, you can't complete linking that account if another new Search Ads 360 client account is currently active for  123-456-7890. Instead, you'll need to unlink the other account. 

Ready to get started?

  1. Link a client account. The steps you follow depend on the type of client account you're creating.
    The articles in this section of the help center describe how to link different types of client accounts. For example, here's the article for linking to a Google Ads client account.
  2. Run your first sync to import any campaigns that you've already created in the client account.

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