Remove a data-driven attribution model

If you remove an attribution model from the new Search Ads 360, it's no longer available for reports or campaigns in the new Search Ads 360.

Before you can remove a model, you need to remove it from all custom conversion columns and campaigns. If you're not sure which custom conversion columns and campaigns are using the model, you can try to remove it. The new Search Ads 360 then lists any features that are using the model.

To remove a data-driven attribution (DDA) model, do the following:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. From the page menu, under “Tools & settings”, click Conversions.
4. Click Attribution models.
5. In the reporting table, select the checkbox for the DDA model you want to remove.
6. In the bar above the table, click Edit, and then select Remove model.
7. If the new Search Ads 360 lists any features that are using the model, remove the model from the listed features. Then repeat these steps as needed.