Use data segments for website visitors in Google Ads Shopping ads

You can use your data segments to show Google Ads Shopping ads to people who previously visited your website as they search for your products on Google. 

Learn more about using data segments for website visitors in Shopping ads in the Google Ads Help Center. 

 Instructions

1. Sign in to your Search Ads 360 experience.
2. On the page menu, click Campaigns.
3. In the reporting table, click the name of the Shopping campaign you want to edit.
4. On the "Ad groups" page, click the name of the ad group.
5. On the page menu, click Audience. 
6. In the “Audience segments” card, click Add audience segments and select the level for editing audience segments. 
7. In the “Edit audience segments” window, select Targeting or Observation (recommended), depending on what you want the reach of your campaign to be. Click the Audience Manager link to create custom segments.
8. On the Search tab, select the audience segment checkboxes to add to your campaign or ad group. Your selections appear in the right column. 
   • You can also use the Browse tab to find other segments of interest. 
9. After you’ve chosen all your data segments, click Save.