Concatenates 2 or more pieces of text strings.
Syntax
concat(text1, text2, ...)
Parameters
text can be any of the following:
- Static text, such as "GDN".
- A Search Ads 360 variable that uses a text format, such as Keyword, Campaign, and so on.
- An expression or formula column that returns a text value.
Example
[Campaign & ":" & Ad_group & ":" & Keyword]
Where, Campaign name is “Beauty,” ad group name is “Cosmetics,” and keyword is “natural beauty products”. This will return something that looks like this: Beauty:Cosmetics:natural beauty products