Returns a substring of a specified string starting at the specified character and including the specified number of characters. Counting starts from one (1) (not zero (0)).
Always counts in the natural direction based on the selected advertiser’s locale. For example, if the advertiser’s language is English, this function counts from right to left.
Note: This function is only available in Templates and can’t be used in Reporting.
Syntax
mid(string, start, length)
Parameters
string can be any of the following:
- Static text, such as "GDN".
- A Search Ads 360 variable that uses a text format, such as Keyword, Campaign, and so on.
- An expression or formula column that returns a text value.
start and length can be any of the following:
- A positive constant, such as 5.
- A Search Ads 360 variable that is a positive number.
- An expression or formula column that returns a positive number.
Examples
-
[mid("Hello World!", 4, 8)]returns "lo Wo". -
[mid("Hello World!", 5, 0)]returns "" (empty string). [mid("Hello World!", 0, 12)]is an error. Counting begins with one (1), not zero (0).-
[mid("every dog has its day", 1, -1)]is an error. Negative numbers are not valid.