Create a negative remarketing target
When you exclude a remarketing list, ads in the campaign or ad group won't be displayed to members of the remarketing list.
Steps to exclude remarketing list members
- Sign in to your Search Ads 360 experience.
- Navigate to a Microsoft Advertising client account.
- Navigate to a Microsoft Advertising client account.
- Select Audiences on the left page menu.
- Click Show table under the “Exclusions” card, and then click Edit exclusions.
- Select the campaign or ad group, you want to exclude the remarketing list.
- Select “How they have interacted with your business”(Your data segments) and select the remarketing list members you are looking to target.
- Click Save.
A campaign-level remarketing target that excludes members from receiving ads overrides an ad-group level remarketing target for members to receive ads. That is, ads won’t display for members of an ad group remarketing list if the same remarketing list is excluded at the campaign level.