Change bid adjustment for a Microsoft Advertising remarketing target

To change the bid adjustment for a remarketing list that's already applied to a campaign or ad group:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Microsoft Advertising client account.
3. On the page menu, click Settings, then go to Campaign settings.
4. Click on the desired campaign from the list.
5. Click to expand Multimedia Ad Bid Adjustment.
6. Select “Increase” or “Decrease” from the dropdown and enter a percentage.
   1. You can increase bids by up to 900%.
   2. You can decrease bids by 90%.
7. Enter a new adjustment and click Save.