Search Ads 360 provides a couple of ways to view performance data about sitelinks:
- Segment the Campaigns or Ad groups tab: This view compares metrics across campaigns and ad groups. For example, you can see that "Sitelink A" generated 50 clicks for "Campaign 1" and 300 clicks for "Campaign 2".
- Scope to a client account, campaign, or ad group, and view the Sitelinks tab: This view summarizes each sitelink's metrics for the current scope. For example at the account level, you can see that "Sitelink A" generated 350 clicks while "Sitelink B" generated 500 clicks.
Instructions
Set the scope and view the Sitelinks tab
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- Click the Campaigns, or Ad groups tab.
- From the page menu on the left, click Ads.
- Optionally customize the metrics that are displayed in the report.
For example, if you use Floodlight activities to track conversions, you can add custom Floodlight columns to display the conversions that are associated with each sitelink.
Sitelink metrics in campaigns ad groups
Metrics are reported only for sitelinks that are applied directly to a campaign or ad group. If a campaign or ad group inherits sitelinks from the account or campaign, you won't see sitelink metrics when you scope to the campaign or ad group and select the “Sitelinks” tab.
Download the data
When you find the data you want to analyze, you can download the data in a variety of formats. Learn how to View performance across campaign types.
FAQ
Why does the data about clicks in Google Ads not match Search Ads 360?
By default, Google Ads aggregates the data associated with headline clicks and sitelink clicks. Search Ads 360 does not aggregate headline clicks with siteline clicks. In Search Ads 360 the "Sitelinks" tabs and the "Campaigns" and "Ad groups" tabs segmented by sitelinks display data about sitelink clicks only.
To see sitelink-specific data in Google Ads, segment the reporting data in Google Ads by “This Extension vs. Other”. This is expected to match with the data in Search Ads 360 reports. Note that Search Ads 360 doesn't support click type segmentation.
Are actions from sitelinks included in the total actions on the campaign and ad group reports?
Yes, if you aren’t segmenting the report. That is, if you navigate to a Google Ads client account, click the "Campaigns" tab or the "Ad groups" tab, and select the "Actions" view, the "Actions" column counts actions from sitelinks along with actions from keywords and elsewhere. For example, if a sub-manager account has 50 actions attributed to sitelinks and 100 reported at the campaign level, then there were 100 total actions - 50 from sitelinks, and 50 from elsewhere.