Use bulksheets to create and apply callout assets

The overall process for creating and applying callout assets is:

1. Download an editable bulksheet that contains the accounts, campaigns, or ad groups you want to apply the callout assets to.
2. In the downloaded bulksheet, create callout assets:
   • Add columns for creating callout assets, including a special Row tag column that you use to assign a temporary ID to each callout asset.
   • Add rows and enter information for each callout asset.
3. Paste a callout asset temporary ID into an account, campaign, or ad-group row.
4. Upload the bulksheet.

Download a bulksheet with accounts, campaigns, and ad groups

Download an editable bulksheet that contains the accounts, campaigns, and ad groups you want to apply the callout assets to:

Search Ads 360 displays the sub-manager account page, which contains data for all of the related client accounts.

Create an account-level callout asset

1. Sign in to your Search Ads 360 experience.
2. Navigate to a client account.
3. Select one or more Google Ads accounts in the reporting table.
4. Click the Download icon , which appears above the reporting table.
5. Select the type of report you want to download from the available list.
6. (Optional) To add more row items or segments to the download file, scroll down the list and click More options.
   1. Add additional columns to the report, by clicking on the “Segments and more row items” search bar, and then select the columns you want to add from the drop-down.
      • Note: If you add more than one column, “Totals” no longer applies, and is disabled.
7. From the “Download” drop-down, select a report format option.
8. Select All editable columns for Bulk Upload.
9. Click Download.

Create a callout assets and apply it to specific campaigns or ad groups

1. Click the Campaigns or Ad groups tab.
2. Optionally use a filter to display only the Google Ads campaigns or ad groups you want to apply the callout assets to.
3. Click the Download icon , which appears above the reporting table.
4. Select the type of report you want to download from the available list.
5. (Optional) To add more row items or segments to the download file, scroll down the list and click More options.
   1. Add additional columns to the report, by clicking on the “Segments and more row items” search bar, and then select the columns you want to add from the drop-down.
      • Note: If you add more than one column, “Totals” no longer applies, and is disabled.
6. From the “Download” drop-down, select a report format option.
7. Select All editable columns for Bulk Upload.
8. Click Download.

After generating the report, Search Ads 360 either downloads the file to your browser's download directory or sends an email, depending on the delivery option you selected.

If you selected to download a report and the report is very large, it may take a while for Search Ads 360 to generate the report. You can still use Search Ads 360 while the report is generating. A status bar indicates the progress of the report generation. When it's complete, a download link appears in the status bar. Click the link to download the report.

Create callout assets

In the downloaded bulksheet:

1. Add columns for creating callout assets.
   You can insert callout assets before or after the other columns that are already in the bulksheet. The order of columns doesn't matter.
2. You'll also need to enter information in the following columns, which were already included when you downloaded accounts, campaigns, or ad groups:
   • Customer ID: Enter the numeric ID for the account that will contain the callout assets. You'll need to enter an account ID even if you're applying the callout assets directly to a campaign or ad group. You can copy the ID from an existing row.
3. Add a row for each callout asset. In each callout assets row:
   • In the Row type column, enter the Callout.
   • In the Action column, enter add.
   • Enter information in all of the callout asset columns.

Bulksheet columns for creating callout assets

• Item ID: ID of the existing callout asset. Required on edit.

• Callout text: Additional text that appears in an ad.
  Callouts are limited to 25 characters in most languages, or 12 characters in double-width languages like Chinese and Japanese.

• Extension mobile preference: Enter Mobile if this callout asset is preferred over other callout assets when people see your ad on mobile devices. Otherwise, enter All.

• Schedules: Optionally enter a schedule that you want this to run.
  • Start date: Optionally enter a date on which this callout asset can start appearing in your ads. Use the following format: YYYY-MM-DD.
    If you leave this date empty, the callout asset can appear in ads as soon as you upload the asset.
• End date: Optionally enter a date on which this callout stops appearing in your ads. Use the following format: YYYY-MM-DD.
  If you leave this date empty, the callout asset can appear in ads indefinitely.
• Use ad viewer’s time zone: Optionally enter true or false to determine whether to use the ad viewer’s time zone.
• Row tag: Enter a temporary identifier for the new callout asset. The identifier needs to be unique within the bulksheet, but because it is not stored in Search Ads 360, it can be reused in a different bulksheet to create other callout assets.

Add row tags to the account, campaign, or ad group rows

1. If the bulksheet doesn't already include a Callout assets column, add one.
2. To apply a new callout asset to an account, campaign, or ad group, copy the asset row tag to the account, campaign, or ad group's Callout asset column.

If you downloaded campaigns or ad groups, you can enter either of the following in the Callout assets column instead of entering a row tag:

• (inherited) - Inherits all callout assets from the account or campaign. This is the default value.
• (disabled) - Prevents all ads in the campaign or ad group from displaying any callout assets.

Upload the bulksheet

After you've updated the bulksheet, save it and upload the bulksheet to Search Ads 360.

Examples

Here's an example of creating an account-level and campaign level callout. (To save space, not all of the required columns are displayed here.)

Here's an example of creating a callout and applying it to an ad group. (To save space, not all of the required columns are displayed here.)