Use bulksheets for bulk uploads

You can use the following templates as examples of common bulk uploads in Search Ads 360.

Upload a campaign to a specific client account

1. Download the campaign bulksheet template.
2. Open the template and make the following edits:
   1. In the Row type column, enter campaign.
   2. In the Action column, enter create.
   3. Specify campaign settings in the remaining columns.

      To view information about each column, including which columns are required and which are optional, rest the mouse pointer on a column heading.

3. Save the bulksheet and upload it.

If there are no processing errors, Search Ads 360 creates your new campaigns. To confirm the upload, view the campaign in Search Ads 360.

Example

Here's an example row that creates a basic campaign in a Google Ads client account:

Upload an ad group to a specific client account

1. Download the ad group bulksheet template.
2. Open the template and make the following edits:
   1. In the Row type column, enter ad group.
   2. In the Action column, enter create.
   3. In the Campaign column, enter the name of the campaign that will contain the ad group.
      To view the list of campaign names for a client account, navigate to the client account and click the Campaigns tab. Campaign names appear in the Campaign column.
   4. Specify ad group settings in the remaining columns.
      To view information about each column, including which columns are required and which are optional, rest the mouse pointer on a column heading.
3. Save the bulksheet and upload it.

If there are no processing errors, Search Ads 360 creates your new ad groups. To confirm the upload, view the ad group in Search Ads 360.

Example

Here's an example row that creates a basic ad group in a Google Ads client account:

Upload a keyword to a specific client account

1. Download the keywords bulksheet template.
2. Open the template and make the following edits:
   1. In the Row type column, enter keyword.
   2. In the Action column, enter create.
   3. In the Campaign column, enter the name of the campaign that will contain the keyword.
      To view the list of campaign names for a client account, navigate to the client account and click the Campaigns tab. Campaign names appear in the Campaign column.
   4. In the Ad group column, enter the name of the ad group that will contain the keyword.
      To view the list of ad group names in a client account, navigate to the client account and click the Ad groups tab. Ad group names appear in the Ad group column.
   5. Enter the keyword text and settings in the remaining columns.
      To view information about each column, including which columns are required and which are optional, rest the mouse pointer on a column heading.
      • In Baidu, keywords are required to specify 2 URLs: one for non-mobile devices and another for mobile devices.
      • If you use the same URL for both device types, specify the URL in the Keyword landing page column. For example:
        https://example.com/mortgage
        Search Ads 360 will use this URL in both of the keyword's clickserver URLs.
      • If you use different landing pages for non-mobile and mobile devices, use the ifmobile and ifnotmobile parameters in the Keyword landing page column. For example:
        {ifnotmobile:https://example.com/mortgage}{ifmobile:https://m.example.com/mortgage}
3. Save the bulksheet and upload it.

If there are no processing errors, Search Ads 360 creates your new keywords. To confirm the upload, navigate to the client account and click the Keywords tab.

Example

Here's an example row that creates a keyword in a Google Ads client account:

Upload an ad to a specific client account

1. Download the bulksheet template for ads.
2. In the downloaded template, create a row for each ad and enter information in columns, depending on which type of ads the client account supports.
   • Not all of the columns are available for all client types. View the comments in each column of the template for details.
3. Upload the bulksheet.

Bulksheet columns for creating responsive search ads

Bulksheet columns for creating standard text ads