About Display Expansion on Search campaigns

Available for Google Ads and Microsoft Advertising

Display Expansion can help you get additional conversions using unspent budgets. Display Expansion increases your reach with no additional setup, and can help you find the right audience at the right place and the right time.

Learn more about display expansion:

How to expand your campaign's reach

Google Ads

Sign in to your Search Ads 360 experience.
Navigate to a Google Ads client account.
In the page menu, click Campaigns.
Click the plus button , then select New campaign.
Select a goal for your campaign, or if none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
Select the Search campaign type.
Click Continue.
In the "Networks" section, click View network settings.
Select the options you want ("Google search partners" or "Google Display Network")
Click Apply.
Select your remaining campaign settings.
Click Save and continue.

Microsoft Advertising

Sign in to your Search Ads 360 experience.
Navigate to a Microsoft Advertising client account.
Click the plus button , then select New campaign.
Select a goal for your campaign, or if none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
Select the Search campaign type.
Click Continue.
In the "Networks" section, select Include Microsoft Display Network.
(Optional) Set a bid adjustment.
Select your remaining campaign settings.
Click Save and continue.

Upgrade a Search Network campaign

Sign in to your Search Ads 360 experience.
Navigate to a Microsoft Advertising client account or a Google Ads client account.
In the page menu along the left, click Settings and then click Campaign settings.
Click the Search campaign you’d like to upgrade.
In the blue box, click Edit.
Expand the "Networks" section.
Select the networks you want.
Click Save.

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