While changes you make in Google Ads accounts are automatically visible in the new Search Ads 360 experience, changes you make in other types of external accounts such as Microsoft Advertising need to be synced into Search Ads 360. You can manually sync each time you make a change in an external account or schedule syncs to occur on a regular basis.
To manually sync one or more accounts (not needed for Google Ads accounts):
- Sign in to your Search Ads 360 experience.
- Navigate to a manager account.
- On the left page menu, click Settings, and then click Sub-account settings.
- Select the checkbox next to one or more client accounts in the account tree.
To filter the account tree to show only the types of accounts you want to sync, click the filter icon
and add a filter.
Missing accounts?
If you see
above the account tree, you're using the hierarchy view and are only seeing manager accounts. To see client accounts, turn off hierarchy view or click an account name in the tree. Learn how accounts are linked to your manager account.
and add a filter.
above the account tree, you're using the hierarchy view and are only seeing manager accounts. To see client accounts, turn off hierarchy view or click an account name in the tree. Learn - Click Sync, which appears in the edit panel above the account tree.
- In the Sync panel, select Immediately if it isn't already selected.
- To remove updates that haven't successfully posted to the external account, select the Automatically remove changes that have not successfully posted to the engine checkbox.
- Click Apply.
Search Ads 360 starts synchronizing the selected accounts one at a time and displays a confirmation message at the bottom of the page. The Sync status column in account tree displays the sync status for each account.
Don't modify existing campaigns, ad groups, keywords, or other items in the Search Ads 360 account while the account is syncing. These changes could be lost or overwritten. You can work in other accounts that are not being synced.
Another way to start a manual sync
When you navigate into a client account, the top navigation bar includes (sync button). Click the button to start a manual sync for the account.
Note:
- The entire account will be synced, even if you're only viewing a specific campaign or ad group when you click the manual sync button.
- The button doesn't appear in Google Ads accounts, since these accounts are continuously synced and don't require manual or scheduled syncs.