The new Search Ads 360 manager accounts and client accounts each have their own currency settings. Client accounts always use their own currency to display cost data. However, in a manager account, you can apply the "Converted currency" layer to display cost data in the manager account's currency as well as each client account's currency. Learn more about the "Converted currency" layer.
In the example below, a manager account contains some client accounts that use US dollars, and other client accounts that use Euro. The manager account's currency is US dollars, so if you choose the "Converted currency" layer, you see both Euros and dollars for the client accounts that use Euros.
Downloaded reports
Downloaded reports always use the client account's currency, even if you applied the "Converted currency" layer before you downloaded the report.
Decimal separator: comma or period
Currently, the new Search Ads 360 always uses periods to separate decimals and commas to separate thousands in numeric data.
When the new Search Ads 360 adds support for account preferences, the language setting in your account preferences will determine the display format for numeric data such as cost and clicks.
How currencies are set in the new Search Ads 360
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The currencies for your new Search Ads 360 manager and sub-manager accounts are set when the manager/ sub-manager is created.
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The currency for each client account is set when the client account is linked to the new Search Ads 360.
These currencies can’t be changed after they've been set.
Currency best practice
If you want Campaign Manager 360 reports to match the new Search Ads 360 reports, keep everything in a single currency. For example, if you track revenue in both USD and CAD, create separate Campaign Manager 360 advertisers, new Search Ads 360 sub-managers, and client accounts for each currency.
This will make it easier to analyze and compare your reporting data at all levels.
Currencies and Floodlight transaction tags
You can use Floodlight transaction tags to report the revenue from a transaction on your site. The Floodlight tag simply reports the raw numeric value of the revenue.
In Campaign Manager 360, Paid Search reports assume that this raw numeric value is in the currency of the Campaign Manager 360 account.
Likewise, by default the new Search Ads 360 assumes that Floodlight values are in the currency of the Campaign Manager 360 account. You can use the new Search Ads 360 Floodlight instructions to convert values to a different currency. Note that Floodlight instructions apply only to the new Search Ads 360 reports; they are not used by Campaign Manager 360.
For example:
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The Campaign Manager 360 account's currency is EUR.
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You create a Floodlight sales activity for a Campaign Manager 360 advertiser within this account and add the activity's event snippet to your site.
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The event snippet reports a transaction with a revenue of €1,300.
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When you run a Paid Search report in Campaign Manager 360, you see €1,300.
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In the new Search Ads 360, the currency for the sub-manager that contains the Floodlight conversion action is GBP.
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The new Search Ads 360 assumes the Floodlight revenue is in the Campaign Manager 360 account's currency (EUR in this example). To match the revenue to your media cost, the new Search Ads 360 automatically converts 1,300EUR to GBP. So when you view a sub-manager report in the new Search Ads 360, you see something like 1021.76GBP, depending on the exchange rate.
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If the Floodlight event snippet is on a site in the UK and transactions are in GBP, you wouldn't want the new Search Ads 360 to convert 1,300EUR to GBP (you'd actually want to see 1,300 GBP). You can create a Floodlight instruction in the new Search Ads 360 to indicate that the value reported by this event snippet is actually in GBP. So you'd see 1,300GBP in the new Search Ads 360 sub-manager report.
Paid Search cost in Campaign Manager 360 reports
When you view Paid Search reports in Campaign Manager 360, the Paid Search Cost metric comes from the new Search Ads 360 and is converted into currency defined by the Campaign Manager 360 account.