Sometimes you need specialized tools to get the job done. Google Ads has different types of highly-specific campaigns to help you reach your customers.
This article will explain some of the more specialized campaign types that are generally used by more advanced Google Ads users. Learn more about the general ways to advertise with Google Ads.
Call-only campaigns
Search Network campaigns
Clicks on call-only ads initiate a call to your business, so the display URL doesn't send customers to your website landing page. Call-only ads use much of the same information as call assets and show your business phone number as the ad headline.
Learn more about Call-only ads.
Dynamic Search Ads
Search Network campaigns
Ads use the content of your website - not keywords - to target searches. Dynamic Search Ads look like text ads, but headlines are dynamically generated from the search phrase and your website content, and landing pages are dynamically selected from pages on your website.
Learn more about Dynamic Search Ads.
Mobile app promotion
Search and Display Network campaigns and YouTube
Promote your app and drive app downloads by showing your image, video and text ads across the Search and Display Networks and on YouTube.
Types of mobile app ads:
- Mobile app installs ads (includes App campaign ads)
- Mobile app engagement ads
Learn more about mobile app ads.
Remarketing
Display Network campaigns
Text, image, or video ads show to people who have already visited your website when they browse other sites on the Google Display Network.
Learn more about Google Ads remarketing campaigns.
Shopping
Video campaigns
Ads encouraging people to buy products from your linked Google Merchant Center account.
Learn more about TrueView for Shopping campaigns.
Engagement
Display Network campaigns
Engagement ads are a suite of interactive, rich media ad formats that show on the Google Display Network.
Examples of engagement ads:
- Lightbox ads
- Hover-to-Play ads
Learn more about engagement ads.