Check your ad group status

The "Status" column of your Ad groups lets you know if your ad group is active. Based on your ad group's status, you can find out:

  • Which of your ad groups are paused, enabled, or other states
  • What changes you need to make to an ad group or its campaign
  • Whether or not an ad group has been approved based on the relevant advertising platform’s policies 

Instructions

How to check your ad group's status

  1. Sign in to your Search Ads 360 experience.
  2. Click Ad groups.
  3. Look at the "Status" column to see an ad group’s status.
  4. You can click the “Status” column heading to reorder your ad groups and sort by status.

How to filter ad groups

  1. Sign in to your Search Ads 360 experience.
  2. From the page menu on the left, click Ad groups.
  3. Click Add filter from the table toolbar and select the desired filter option.

What your ad group status means

Ad group status


What it means

Eligible

This ad group’s set to run. It’s a good idea to check the “Ads & assets” page to see if policy violations are keeping individual ads from running.

Paused

You’ve temporarily stopped this ad group from showing ads. Its ads aren’t running. You can resume the paused ad group to start ads again.

Removed

You’ve removed this ad group. Its ads aren’t running. You cannot resume the removed ad group to start ads again once they are removed.

Incomplete

You haven’t set up necessary parts of this ad group (like keywords or ads). Its ads aren’t running.

Campaign paused

You've paused this ad group’s campaign. Its ads aren’t running. You can resume the paused campaign to start ads again.

Campaign removed

You’ve removed this ad group’s campaign. Its ads aren’t running. You cannot resume the removed campaign to start ads again once they are removed.

Campaign suspended

The ad group isn't running because your prepaid account balance has run out. Your campaign and the ad groups within it will resume after you add funds.

Campaign ended

This ad group’s in a campaign that’s passed its end date. Its ads aren’t running.

Campaign pending

You’ve scheduled this ad group’s campaign to start later. Its ads aren’t running yet.

Expired (Microsoft Advertising only)

Your ad group is inactive because it’s passed its scheduled end date.

Not posted to external account

Changes to the ad group haven't posted to the external account yet. Refresh the page. If this status still appears after a few minutes, view and fix post errors.

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