The "Status" column of your Ad groups lets you know if your ad group is active. Based on your ad group's status, you can find out:
- Which of your ad groups are paused, enabled, or other states
- What changes you need to make to an ad group or its campaign
- Whether or not an ad group has been approved based on the relevant advertising platform’s policies
Instructions
How to check your ad group's status
- Sign in to your Search Ads 360 experience.
- Click Ad groups.
- Look at the "Status" column to see an ad group’s status.
- You can click the “Status” column heading to reorder your ad groups and sort by status.
How to filter ad groups
- Sign in to your Search Ads 360 experience.
- From the page menu on the left, click Ad groups.
- Click Add filter from the table toolbar and select the desired filter option.
What your ad group status means
|
Ad group status |
|
|---|---|
|
Eligible |
This ad group’s set to run. It’s a good idea to check the “Ads & assets” page to see if policy violations are keeping individual ads from running. |
|
Paused |
You’ve temporarily stopped this ad group from showing ads. Its ads aren’t running. You can resume the paused ad group to start ads again. |
|
Removed |
You’ve removed this ad group. Its ads aren’t running. You cannot resume the removed ad group to start ads again once they are removed. |
|
Incomplete |
You haven’t set up necessary parts of this ad group (like keywords or ads). Its ads aren’t running. |
|
Campaign paused |
You've paused this ad group’s campaign. Its ads aren’t running. You can resume the paused campaign to start ads again. |
|
Campaign removed |
You’ve removed this ad group’s campaign. Its ads aren’t running. You cannot resume the removed campaign to start ads again once they are removed. |
|
Campaign suspended |
The ad group isn't running because your prepaid account balance has run out. Your campaign and the ad groups within it will resume after you add funds. |
|
Campaign ended |
This ad group’s in a campaign that’s passed its end date. Its ads aren’t running. |
|
Campaign pending |
You’ve scheduled this ad group’s campaign to start later. Its ads aren’t running yet. |
|
Expired (Microsoft Advertising only) |
Your ad group is inactive because it’s passed its scheduled end date. |
|
Not posted to external account |
Changes to the ad group haven't posted to the external account yet. Refresh the page. If this status still appears after a few minutes, view and fix post errors. |