Write successful text ads

To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. This article shares best practices for writing successful text ads and common mistakes to avoid. 

Highlight what makes you unique

• Free shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive.

Include prices, promotions, and exclusives

• People often use search engines to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.

Empower customers to take action

• Are you selling something? Tell people what they can buy. Are you offering a service? Tell people how to contact you. Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are.

Include at least one of your keywords

• Keywords in your ad text show your ad's relevance to what people want. For example, if you've included digital cameras as a keyword, your ad headline could be "Buy Digital Cameras." Learn how to build the best keyword list:
  • Google Ads Help Center
  • Microsoft Advertising Help Center
  • Yahoo! JAPAN Ads Help Center

Match your ad to your landing page

• Have a look at the page that you're linking to from your ad (the landing page) and make sure that the promotions or products in your ad are included there. People might leave your website if they don't find what they expect.

Appeal to customers on mobile

• People seeing your ads on mobile are more likely to want to know where you are, or to call you. Consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page, and offering specials suited to a mobile audience. Keep in mind, your text ads can appear differently on mobile.

Check for common ad text mistakes

• In order to make sure all ads are high quality, every Google Ads ad must meet high professional and editorial standards. That means no  extra   spaces, spaces, sTrAnGe CAPITALIZATION, or unclear URLs, to name a few.