This informational article provides an overview of sitelink assets. For a how-to article, see Use sitelink assets.
Benefits
Here are a few reasons to consider adding sitelinks to your ads:
- Update easily: Change link text and URLs whenever you want, keeping them up-to-date for sales and special offers. You don't need to make new text ads or edit them to include sitelinks.
- See detailed data about your clicks: Find out how many clicks occurred on your ad when sitelinks appeared. Break down the statistics by campaign, ad group, or ad. Segment your statistics to see the number of clicks that occurred on the individual sitelink versus another part of the ad (the headline, other sitelinks, or another asset, for example).
- Edit your sitelink assets without losing data: Edit your sitelinks without resetting their performance statistics.
- Customized sitelinks for mobile: Create mobile-optimized sitelinks to show on mobile devices.
- Schedule with start and end dates: Specify the dates, days of the week, or times of day your sitelinks are eligible to show.
How they show
Sitelinks will show in a variety of ways, depending on device, position, and other factors.
How sitelinks work
You can add sitelinks at the account, campaign, or ad group level. You specify the link text (what shows to people) and URLs (the pages they click to).
In some cases, Google might supplement your sitelinks with descriptions that you've provided about those pages. You can either add those details yourself when creating or editing sitelinks, or Google can automatically use information within your account related to individual sitelinks (for example, from various ads in your account). By showing additional information with your sitelinks, your ads can be more relevant to potential customers.
Sitelinks created at higher levels of your account hierarchy are eligible to serve with sitelinks created at lower levels when they're predicted to improve your performance. For example, if you have sitelinks at the campaign and account level, your account level sitelinks will be eligible to serve alongside the sitelinks defined at the campaign-level.