Why costs might exceed your average daily budget for campaigns

Advertising platforms are designed to help you maximize your return on investment (ROI) by showing your ads more often on days whenever search traffic is higher.

When your ads are shown more often, your daily costs may exceed your average daily budget.

Learn more:

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Google apps
Main menu
9793734879256490357
true
Search Help Center
true
true
true
true
true
5055977
false
false