Based on your existing account settings, Search Ads 360 may recommend certain columns in the statistics table that can help you find important data and make the most out of your campaigns, ad groups, ads, and keywords.
In this article, you’ll learn how to recognize when a recommended column has been added to your statistics table and manage them so you see the data that matters most to your business.
How to recognize recommended columns
When a column is recommended in your account, it will automatically appear in your table. You will know that it’s a recommended column because the column name will have a dotted blue line underneath. Recommended columns can be added or removed at the user level, meaning that when you make a change it will only be reflected in your preferences and other users in the account will still see the recommended columns until they modify them.
How to add or re-enable recommended columns
- Sign in to your Search Ads 360 experience.
- From the page menu, click Campaigns to view the statistics table.
- Click the columns icon
to modify your table’s columns.
- On the right side of the page, “Your columns” list displays recommended columns with a dotted blue underline. Additionally, the “Recommended columns” dropdown section will contain all of the enabled and disabled recommended columns. Columns with an empty checkbox are recommended columns that you have turned off, and columns with a blue checkbox are recommended columns that you’ve enabled. You can check all the recommended columns that you would like to add to your report.
- To permanently add a recommended column to your table, you can drag it from the bottom position of your column set on the right hand side above the divider line. Once a recommended column has been added to your permanent set of columns, the blue dotted line underneath it will disappear.
to modify your table’s columns.How to remove recommended columns
- Sign in to your Search Ads 360 experience.
- From the page menu, click Campaigns to view the statistics table.
- Hover over a column with a dotted blue line underneath, and click Don’t show this column.
- Alternately, you can click the columns icon
- You can see all of your table’s columns in the column list. Columns with dotted blue line underneath are recommended columns.
- Click the “X” icon to turn off the recommendation for that column.
- You can disable all column recommendations by switching off the “Show recommended columns in your table” toggle.
After you've added the columns that interest you, you can click any column name to sort by that topic. For instance, click the "Ad group" column to sort alphabetically by ad groups, or click the "Impressions" column to sort your ad groups from most impressions to least.