You can set your conversion value when you set up a conversion, or follow the instructions below to change the value for an existing conversion action. Learn more about conversion values.
Floodlight conversion values can be set only in the Floodlight tags that record sales activities. For non-sales objectives, the conversion value can be modified or set to 0. Learn more about conditions for Floodlight conversion values.
Learn how to set up your Floodlight tags to record transaction-specific values in the Campaign Manager Help Center.Instructions
You can set the conversion value as often as you'd like. Just keep in mind that changes will apply only to conversions that happen after the change, and changes will usually take effect within a few hours.
Changes to conversion values will impact your reports. Learn more about reporting differences in the new Search Ads 360 and Search Ads 360 conversion value rules reporting.
To change a conversion value, follow these steps:
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads account.
- On the page menu, under “Tools and settings”, click Conversions, and then click Summary.
- In the table, click the name of the conversion action you’d like to change.
If you see the lock icon
, navigate to the account mentioned at the bottom of this page to make the changes.
- On the "Details" page, click Edit settings.
- Click Value to expand the section, then select one of the options for how to track the value these conversions have to your business.
- Click Save, then click Done.
, navigate to the account mentioned at the bottom of this page to make the changes.