Once you've set up automated rules, you can enable, pause, edit, remove, or filter your rules whenever you like. You can also undo any rules that ran on your Search campaigns. You can also update the email notifications you receive about your rules, view a list of all the changes that your rules have made in your rules logs, and see rule statuses.
Managing rules
To get started, From the page menu, under "Tools & settings", click Bulk actions, and then click Rules. There, you'll find a list of your rules, along with an icon indicating whether each rule is enabled or paused.
- Enable, pause, or remove any rule in your account: Click the down-arrow next to the status icon, and select the action you want.
The action of removing a rule is permanent.
- Edit a rule: In the "Actions" column, click Edit. Adjust the settings, and then click Save rule. Note that you can't edit removed rules. Also, be aware that editing a rule is the same as removing the original and creating a new one.
You can't edit the owner account of a rule.
- Filter your view to hide removed rules: Click the filter icon
, then select the column and value you want to filter for. You have the option of filtering for “rule status,” “rule name,” “email notification”, “rule validity", "rule ID", or "Owner".
You can also use the 3-dot iconto hide or show paused or removed rules in the rules table.
- Undo a rule: You can use "Undo" to revert the changes made by campaign, ad group, ad, and keyword rules. To undo a rule, navigate to the Results page, then click Undo for a rule in the “Actions or next steps” column. After you click Undo, a preview pane will open to show you how undoing a rule will impact your account. If everything looks good, you can start the undo from this pane. The undo should finish in the same amount of time that it took to run the rule initially.
, then select the column and value you want to filter for. You have the option of filtering for “rule status,” “rule name,” “email notification”, “rule validity", "rule ID", or "Owner".
to hide or show paused or removed rules in the rules table.You can’t undo "notify-only" rules
Rules that only send emails can’t be undone.
You can only undo the most recent changes made by each rule
For example, say your rule runs successfully on Friday and Saturday. You'll only see the "Undo" button appear next to the changes made on Saturday. If you want to undo the changes made on Friday, you must first undo the Saturday changes. The "Undo" button will then disappear for Saturday and appear for Friday.
Manual changes made after a rule runs won't be undone
Let's say you run a rule that increases the bid of 10 keywords by $1.00, and then you manually alter one of those keywords, increasing its bid by an additional $0.50. If you undo the changes made by the rule, it'll only undo the changes made to the nine keywords that you didn't alter yourself. To get a better sense of which changes would and wouldn't be undone, we recommend previewing the undo.
You can't redo an undo
If you undo the changes made by a rule on one day, there's no Redo button to re-do those changes.
To sign up for these notifications, select the email option you'd like from the "Email results" section as you're creating your rule.
If you prefer not to receive email notifications, you can instead check the Results page to keep track of when your rules run and what changes the rules have made in your account.
View automated rule changes on the Results page
You can also view changes that automated rules have made to your account on the Results page.
If you prefer not to receive email notifications, you can always check the Results tab to keep track of when your rules run, and what changes the rules have made in your account. The logs will show you a list of your rules, their status, and how many changes were made as a result of the rule running.
To view your logs:
- From the page menu, under "Tools & settings", click Bulk actions.
- Click Rules.
- Click the "Results" tab to see a list of all changes.
Note that the "Results" table uses the date picker selection.
- Click the results to see the details of any changes the rule may have made.
The "Status" column on the Results table shows you if your rules have run, and whether they were successful. Below are the different possible statuses and what each means:
- Running: Your rule is currently making changes in your account.
- Finished successfully: Your rule has run successfully.
- Finished with errors: Your rule completed, but some changes had errors (click the results link for a rule to learn more).
- Not completed: System error: Your rule could not be started or was stopped before completion (click the results link to learn more).
- Not completed: Timeout: Your rule didn't complete in the allotted time (click the results for a rule to learn if changes were made).