Facebook features in the new Search Ads 360

Search Ads 360 can report metrics and conversions for Facebook. Search Ads 360 does not create, edit, or pause campaigns, change bids or make other types of changes. However, some Facebook Marketing Partners (also referred to as preferred marketing developers) can send Floodlight conversion data to Facebook, which can then be used for bidding decisions. Contact your Facebook Marketing Partner for more information.

Supported features

Supported Facebook Marketing Partners

To facilitate the process of collecting performance data from Facebook, Search Ads 360 is integrated with the following Facebook Marketing Partners:

Mediaocean

Smartly.io

If you don’t use one of these Facebook Marketing Partners, you can still report on Facebook using manual uploads.

Unsupported Facebook Marketing Partners

Sprinklr

Coming soon:    Brand Networks

Reporting

• Floodlight conversions

• Performance metrics  (such as clicks, impressions, and cost)

• Engagement metrics

Performance and engagement metrics must be downloaded from Facebook and imported into the new Search Ads 360 experience. Some Facebook Marketing Partners can automatically download and import these metrics.

Ads

With a Facebook Marketing Partner

If your Facebook engine account accesses data through one of the supported Facebook Marketing Partners, the types of ads supported in the new Search Ads 360 experience depend on the partner. Contact your Facebook Marketing Partner for more information.

Without a Facebook Marketing Partner

The table below lists the types of Facebook ads, and indicates if the new Search Ads 360 experience can report on them if you aren't using a Facebook Marketing Partner.

 

Ad type	Performance and engagement metrics	Click tracking		View tracking
		With targeting	Without targeting	With targeting	Without targeting
Image	Yes	Yes	Yes	No	Yes
Video	Yes	Yes	Yes	No	Yes
Carousel	Yes	Yes  Can't report on specific images	Yes  Can't report on specific images	No	Yes  Can't report on specific images
Slideshow	Yes	Yes	Yes	No	Yes
Links	Yes	Yes	Yes	No	Yes
Lead ad	Yes	No	Yes	No	Yes
Facebook post  (Photo, Video, Text, Canvas, Page Likes, Event response)	Yes	No	Yes	No	Yes
News feed (Facebook)	Yes	No	Yes	No	Yes
Canvas	Yes	No	No	No	No
Collection (Facebook)	Yes	No	No	No	No
Dynamic ads for catalogs (Facebook)	Yes	Yes	Yes	No	Yes
Offer Ads	Yes	No	No	No	No

 

Facebook properties in which click tracking is supported

The following Facebook properties support click tracking as described in the table above:

• Desktop website or mobile website
  If a user clicks an ad in the Facebook website on a desktop or mobile device, Floodlight tags on the landing page can report a conversion.

• WebViews launched from the Facebook app
  If a user clicks an ad in the Facebook app, Floodlight tags on the landing page can report a conversion if the landing page is in a WebView.
  
  If the landing page is outside the Facebook app, Floodlight cannot report a conversion.

Other types of Facebook ads

If you're using ad types that aren't listed in the table above, use these general guidelines to determine if Search Ads 360 and Campaign Manager 360 can report on them if you aren't using a Facebook Marketing Partner with Facebook:
Click tracking and view tracking can be used on any type of website or mobile ad format that includes a "Link URL" field. These types of ads are usually in campaigns with “website clicks” and “website conversions” objectives.

Remarketing

Search Ads 360 can build lists of customers who click your search ads and Facebook/Instagram ads. Once the lists contain enough users to satisfy engine requirements, you can use the engines or Display & Video 360 to re-engage your customers on search, social, or display channels.