Create an ad schedule for Google Ads

 This article applies only to Google Ads accounts in the new Search Ads 360.

An ad schedule allows you to display ads or change bids during certain times.

This article explains how to create a schedule for an ad for Google Ads.

Instructions

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads account.
3. From the page menu, click Audiences and content drop down.
4. Click Ad schedule.
5. Click the blue pencil icon , then click Select a campaign.
6. In the “Search by name or campaign ID” section, enter a campaign name or ID.
7. Make your selections for specific days and times. Keep in mind, the ad schedule you set is based on your account’s time zone. Therefore, you should adjust your ad schedule to account for any difference in your target customers' time zone. Learn how to Change your language, time zone, and other Google Ads account settings.
8. Click Save. You'll see your changes reflected on the “Ad schedule” page.

How to review your ad schedule

When you create an ad schedule, your ads will only be eligible to show during the times you specify. Your ad won’t show during the dates and times that aren't listed on your ad schedule. Make sure your ad schedule includes all the days and times you want your ad to be eligible to show. Here’s how to review your ad schedule:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads account.
3. From the page menu, click Audiences & content drop down.
4. Click Ad schedule.
5. From the table, select a campaign to see its ad schedule, performance, and costs during its scheduled time slots.
6. You’ll see a chart that shows the times your campaign’s ads showed. By default, the chart will show the number of clicks your ads received. To see your campaign’s impressions, CTR, average CPC, or cost, select the metric you’d like to see from the “Clicks” drop-down on the top right corner.
7. Choose a subtab to review your ad schedule and performance by "Day & hour," "Day," or "Hour."

How to edit your ad schedule

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads account.
3. From the page menu, click Audiences & content drop down.
4. Click Ad schedule.
5. Click the campaign name in the table.
6. To edit your ad schedule, click the blue pencil icon .
   1. To remove a time period, hover over that time period and click the “X.”
   2. To adjust dates and times, click the dates or times you’d like to change and select new ones.
   3. To add a new date and time to your ad schedule, click Add.
7. Click Save.

Related links

• About ad scheduling
• Set up an ad schedule bid adjustment