Adjust your ad group settings to help you tailor your ad group. The settings you select will apply to all ads within the same ad group. Learn how to create an ad group
Setting | Description |
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Ad group type |
This value is display-only and reflects the type you selected at the campaign level. The type determines where customers see your ads. |
Ad group name | Enter a name for your ad group. Choose a name that clearly describes the theme of the ad group so that you can easily find it in your account. Your ad group name isn't visible to your customers. |
Bidding |
Enter the default maximum bid (Max CPC) for all keywords in the ad group. This default bid is a convenient way to manage the bids for all of the keywords in your ad group. Each keyword can override this default by specifying its own maximum CPC. |
Ad rotation |
If you create more than one ad in a Yahoo! JAPAN Ads ad group, Yahoo! JAPAN Ads can either rotate through the ads evenly or predominantly show ads that have the highest click-through rate (CTR). Click one of the following rotation options:
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Keywords |
Enter words or phrases describing your product or service and that can help determine when and where your ad can appear. Enter one word or phrase per line, using the following syntax to indicate match type:
Match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.
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Ad group URL options |
A Tracking template applies a third-party tracking URL or a set of URL parameters to landing page URLs for all ads, keywords, and other clickable items in the ad group. The template you define here will override the template defined for the engine account. Likewise, ads and other items in the ad group can override this template by defining their own template. In accounts that use parallel tracking, URL parameters that appear in this field may not be sent to the landing page, depending on how you define them. The recommended practice for these accounts is use the final URL suffix to specify URL parameters that your landing pages require. Custom parameters define parameters and values you can add to the URL template for the ad group or any of its ads and keywords. You can also add these parameters directly to the landing page URLs in any of the ad group's ads or keywords. If custom parameters defined at a lower level use the same name as the ones you define here, the parameter values at the lower level override the values specified for the ad group. |