Set up tracking for a Google Ads Shopping campaign

You can use dynamic tracking URLs to track your website’s traffic from Google Ads Shopping campaigns. Use the ads_redirect attribute in your product data to tell Google Ads where to send your traffic.

You can also use Google Ads tracking templates to specify additional tracking information. For example, you can add custom parameters or ValueTrack parameters. We recommend that you use the {unescapedlpurl} ValueTrack parameter as it works with third-party tracking software and Google Analytics to help you fine-tune your campaigns for better performance.

Learn how to Set up tracking for a Shopping campaign.

Add dynamic tracking templates to your product group

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads client account.
3. From the page menu, click Product groups.
4. Click the columns icon and select Attributes from the drop-down menu.
5. Check the boxes next to "Custom parameter" and "Tracking template".
6. Click Apply to save your changes.
7. If the product group that you want to edit has subdivisions, expand it to view those subdivisions.
8. For each subdivision in the "Tracking template" or "Custom parameter" columns, click the pencil icon to add tracking templates and custom parameters respectively.

Add dynamic tracking templates to your Shopping campaign

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads client account.
3. From the page menu on the left, click Campaigns.
4. Click the campaign you want to edit.
5. From the page menu on the left, click Settings.
6. Under the "Shopping campaign settings", click Additional settings.
7. Click Campaign URL options to expand the section, and then add the appropriate information for "Tracking template" and "Custom parameters".
8. Click Save.