Adjust your sitelink asset settings.
| Setting | Description |
|---|---|
| Sitelink text | The display text that your sitelink asset is comprised of. Limited to 25 characters. |
| Description | Additional descriptive information about a sitelink that is displayed in an ad. Your sitelink may be eligible to show with these details. |
| Final URL | The URL address of the page in your website that people reach when they click your sitelink asset. This URL should contain any URL parameters your site uses to determine the content of a page or for tracking purposes. |
|
Sitelink URL options |
A Tracking template applies a third-party tracking URL or a set of URL parameters to landing page URLs for the sitelink asset. The template you define here will override the template defined for the engine account, campaign, and ad group. A Custom parameter is a kind of URL parameter that you can define. They can be used in your final URL and tracking template. Select the Use a different final URL for mobile checkbox and enter a URL if you want people on mobile devices to reach a different URL after clicking your sitelink asset. |
|
Advanced options |
Device preference: Select the Mobile checkbox to indicate this sitelink asset should only appear on mobile devices. If a campaign or ad group contains only assets that are set to prefer mobile devices, the asset may also appear on desktop and laptop computers and tablets. Asset scheduling: Under Start date and End date, enter a date range when your sitelink asset can appear in ads. You can also specify which days of the week, or hours of the day, when your sitelink asset can appear. |