Location targeting for Yahoo! JAPAN Ads

Ads in Yahoo! JAPAN Ads campaigns are eligible to display in any location within Japan. If you want ads in your campaign to display only in specific prefectures, select the checkbox for the prefecture.

To target prefectures:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Yahoo! JAPAN Ads account.
3. From the page menu on the left, click Campaigns.
4. In the table, click the name of the campaign.
5. From the page menu, click Audiences & content, and then click Locations.
6. Click the blue pencil above the table to enter a new location.
7. Select Location.
8. Type a location in the "Enter a location to target" field.
9. Click the name of the desired location in the drop down list.
10. Click Save.

You can also target prefectures in bulk:

1. Click the checkbox Add locations in bulk.
2. Enter one location per line, then click Search.
3. Next to desired locations Click Target.
   • You can also click Target all for the all items in your list.
4. Click Save.

To exclude prefectures

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Yahoo! JAPAN Ads account.
3. From the page menu on the left, click Campaigns.
4. In the table, click the name of the campaign.
5. From the page menu, click Audiences & content, and then click Locations.
6. Click the Excluded tab.
7. Click the blue pencil above the table to enter a new location.
8. Type a location in the "Enter a location to exclude" field.
9. Click the name of the desired location in the drop down list.
10. Click Save.

You can also exclude prefectures in bulk:

1. Click the checkbox Add locations in bulk.
2. Enter one location per line, then click Search.
3. Next to desired locations Click Exclude.
   • You can also click Exclude all for all the items in your list.
4. Click Save.

Download the list of prefecture codes: XLSX / CSV: Yahoo! JAPAN Ads