View your bid strategy reports

Your bid strategy report gives you a snapshot of key metrics relevant to each strategy type.

This article shows you how to find your portfolio and standard bid strategy reports. Learn how to Evaluate your performance with bid strategy reports.

Instructions

Search Ads 360 portfolio bid strategy reports in Bidding and Planning

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager or client account.
3. In the page menu, click Bidding & Planning, then Bid strategies.
4. Click the name of the portfolio bid strategy to see the report.

Search Ads 360 portfolio and Google Ads standard bid strategy reports in campaigns

1. Sign in to your Search Ads 360 experience.
2. From the page menu on the left, click Campaigns.
3. In the “Bid strategy type” column, click on the link to see your bid strategy report.

If the campaign is using a Google Ads standard (campaign-level) bid strategy, you will see a campaign level report. If the campaign is part of a portfolio, you will be directed to the bid strategy report for the entire portfolio bid strategy.

If the “Bid strategy type” column is not visible, you can add it as a column to the campaigns, ad group, or keyword table.

Related links

• Evaluate your performance with bid strategy reports
• About bid strategy statuses
• About campaign statuses