Google Ads Performance Max campaigns use your marketing objectives (leads, sales, store visits, and more), goals, feeds, and audience data to automatically generate a variety of ad types to target multiple channels while optimizing spend. Use Performance Max campaigns alongside your Search, Display, and Discovery campaigns to complement your existing campaigns and automate campaign management. Learn more about Performance Max campaigns in the Google Ads Help Center.
The Performance Max campaigns that have been created in Google Ads are synced into Search Ads 360 to provide campaign-level reporting starting May 26, 2022.
Search Ads 360 will soon begin billing for Google Ads Performance Max campaigns that are synced into the platform. Starting April 1, 2023, Performance Max spend in Search Ads 360 will be billable for advertisers who have migrated bidding to the new Search Ads 360. You will start seeing this change in invoices starting in May, 2023.
Performance Max billing will only begin once an advertiser has migrated bidding to the new Search Ads 360. Performance Max campaigns will begin incurring fees starting at the beginning of the month following an advertiser’s bidding migration.
Learn more about how your Search Ads 360 bid strategies will be migrated to the new Search Ads 360.
Search Ads 360 reports clicks, impressions, and conversions from the engine and reports click-through Floodlight conversions attributed to your Performance Max campaigns. The metrics are included in your campaign-level and higher-level reports. (Engaged-view Floodlight conversions aren’t reported.)