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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

CPA (Cost Per Action)

Next: Custom Floodlight column

The average amount you're spending per action that a consumer performs. Also known as "cost per acquisition."

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