Displays the Effective Revenue Share (ERS), which is the total fees divided by total transaction amount. For example, an ERS of 20% means that you spent $0.20 on a search engine for every $1.00 gained in sales.
You can use this column in a formula column by specifying the ERS variable.
Add this column to a report
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Navigate to any reporting table, such as a keywords reporting table.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the "Search for columns" box, type the column name.
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Click + next to the column name in the "Available columns" list.
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Click Apply.