Create or copy an executive report

You can create an executive report from scratch or by copying and changing an existing report.

To create an executive report from scratch:

1. From the top navigation bar in Search Ads 360, click Executive Reports.

2. Click Create report on the Reports page.

3. In the Create new report popup:

   1. Give the report a title.
      This is the title that will display on the Reports page. You can also search for this report by its title.

      

   2. Select the checkbox next to each agency whose data you want in the report.

   3. Select the checkbox next to each advertiser whose data you want in the report.

      If you have permission to access all advertisers in an agency and you want your report to contain data from all of the advertisers, you can leave the Advertisers list empty. That is, if you don't select any advertisers, your report will contain data from all advertisers.

      If you leave the list empty, when new advertisers are added, your report will automatically contain data from them.

      If instead you select all advertisers that are currently in the list, the report will not automatically contain data from new advertisers. You'll need to explicitly edit the report settings and select the new advertisers.

      If you want to segment a report using business data, select only one advertiser.

   4. Select the checkbox next to each account whose data you want in the report.

      Similar to the advertisers list, if you don't select any accounts from the Accounts list, your report will contain data from all accounts. When the advertiser adds new accounts, your report will automatically contain data from the new accounts.

      Notice some data discrepancies?

      • Executive reports always include data for removed engine accounts, campaigns, keywords, and other objects as well as objects that have not been removed. By default, the detailed reporting tables in Search Ads 360 do not include data for removed objects. Unless you display removed objects in Search Ads 360 reporting tables, your executive reports might show higher results than the detailed reporting tables.
      • If your executive report includes a formula column, you may also notice a discrepancy between the totals reported in the scorecard below the performance summary graph in the reporting table and the same column in the executive report. The difference occurs because the executive report displays the formula column total for the advertiser before totaling data. The scorecard displays the sum of the objects within the current scope. For example, on the Campaigns tab, the scorecard displays the sum for the campaigns. On the Engine accounts tab, the scorecard displays the sum for the engine accounts.
      • Google Ads conversions such as calls from ads and store visits aren't included in executive reports unless you create a formula column that includes the conversions and then select the formula column as one of the metrics in the executive report.
      • Impression share metrics aren't available for use in executive reports.

   5. Optionally change the currency.

   6. Optionally, change the setting to use the labels that are applied to ad groups or campaigns to run the report faster.
      

      The Generate reports faster setting doesn't impact reports with business data.

   7. Click Create.
      An empty report displays with a single tab named Page.

4. Optionally rename the Page  tab:

   1. Click the name of the tab.
      Or, click ▾ (down arrow) next to current name of the tab (Page) and select Rename.

      

   2. Type a new name and press Enter.

5. Click Add chart to add a chart.
   You can add as many charts to a report as you need. If you add more than a few, consider adding pages to the report and placing thematically similar charts on each page.

Copy an existing report