Find the ROI target that generates the most conversions for the least cost

To see which CPA, ERS, or ROAS target in a Search Ads 360 bid strategy is likely to generate the most conversions for the least cost:

1. Navigate to a Search Ads 360 bid strategy with a Conversions or Revenue goal and a CPA, ERS, or ROAS target.

   Steps for navigating to a bid strategy

   1. Navigate to an advertiser.

   2. In the left navigation panel, click Bid strategies.

   3. Click a bid strategy name from the reporting table.

      Alternatively, you can do the following:

      1. Click the more icon at the end of the navigation bar to display navigation options.

      2. In the Agency list, click on the agency that contains the bid strategy. You can search for an agency by name or scroll through the list.

      3. In the Advertiser list, click on the advertiser that contains the bid strategy.

      4. In the Bid strategy list, click on the bid strategy.

      5. Click Apply or press the Enter key.

   Search Ads 360 displays the bid strategy page.

2. Click the Forecasting tab.
   Learn more about bid strategy forecasts.

3. In the graph at the bottom of the page, view the Conversions line and the Cost line to see at which point you can generate the most conversions for the least cost.
   In the example below, the Conversions line is flat while the Cost line increases as it moves to the right. This means you could achieve the same number of conversions even if the cost decreased.
   

4. Click the bar in the graph and drag it to the see at which point you can generate the most conversions for the least cost. A popup in the chart lists the target amount. In addition, near the top of the tab:

   • The target box displays the amount that the bar in the graph is pointing to.
     For example, if the bid strategy targets a specific CPA, you'll see:
     CPA target: €59.04

   • Just below the Conversions per week box, the likely range of conversions appears.
     For example, if you see:
     Projected conversions range: 1 to 4
     the new target is likely to generate between 1 and 4 conversions per week.

   • Just below the Cost per week box, the likely cost for acquiring these conversions appears.
     For example, if you see:
     Projected cost range: €217.00 to €266.00
     it will cost €217.00 and €266.00 to achieve the projected range of conversions.

5. To apply the new target to your bid strategy, click the Apply to this bid strategy button, which appears when you specify a target that's different from the one that the bid strategy is currently using.