Achieve a specific range of conversions

To see which CPA, ERS, or ROAS target you'll need in a Search Ads 360 bid strategy to achieve a specific range of conversions per week:

1. Navigate to a Search Ads 360 bid strategy with a Conversions or Revenue goal and a CPA, ERS, or ROAS target.

   Steps for navigating to a bid strategy

   1. Navigate to an advertiser.

   2. In the left navigation panel, click Bid strategies.

   3. Click a bid strategy name from the reporting table.

      Alternatively, you can do the following:

      1. Click the more icon at the end of the navigation bar to display navigation options.

      2. In the Agency list, click on the agency that contains the bid strategy. You can search for an agency by name or scroll through the list.

      3. In the Advertiser list, click on the advertiser that contains the bid strategy.

      4. In the Bid strategy list, click on the bid strategy.

      5. Click Apply or press the Enter key.

   Search Ads 360 displays the bid strategy page.

2. Click the Forecasting tab.
   In the graph at the bottom of the tab, the Conversions axis displays the range of likely conversions this bid strategy can achieve per week.

   Learn more about Search Ads 360 bid strategy forecasts.

3. In the Conversions per week box near the top of tab, change the number of conversions.

   • Just below the Conversions per week box, Search Ads 360 updates the likely range of conversions.

   • The target box next to Conversions per week displays the target amount that you'll need to achieve the new range of conversions.

   • Just below the Cost per week box, the likely cost for acquiring these conversions appears.

   • The graph at the bottom of the tab adjusts to reflect the new conversions, cost, and target.

     If you enter a number that is too high or too low, the maximum and minimum amounts appear in a message. For example:
     This value is outside the interval of conversions estimates (61 to 93)
     Enter a number within the range that is displayed in the message (such as 93).

4. Enter a number that's in the middle of the range you want to achieve, and that is within the range of Conversions displayed in the graph at the bottom of the tab.

5. To apply the new target to your bid strategy, click the Apply to this bid strategy button, which appears when you specify a target that's different from the one that the bid strategy is currently using.