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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Activity tag string column

Displays the activity tag string that Search Ads 360 generates when you create a Floodlight activity.

To generate the string, Search Ads 360 uses the group tag string that you specify when you create a Floodlight activity group. The Floodlight servers use these strings to uniquely identify Floodlight activities and groups.

You can use this column in a formula column by specifying the Floodlight_activity_tag variable.

View this column

Navigate to an advertiser.
In the left navigation panel, click Advertiser settings.

Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel.
Click the Floodlight▼ tab and select Floodlight activities.

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