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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Experiment with ad copy

Observed value (ad copy test)

Next: Confidence interval (ad copy test)

Displays the value of the selected goal during the ad copy test. For example, if revenue/visit is the goal for the ad copy test, the Observed value is the amount of the revenue/visit during the test.

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