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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Data differences

Why don't I see any data for conversions and visits for my Google Ads engine account?

For Search Ads 360 to report conversions and visits data for certain Google Ads features, auto-tagging is activated by default in Google Ads. Auto-tagging allows Search Ads 360 to display metrics for reports segmented by click type, Google Ads remarketing lists, and Google Ads location targets. Learn more about auto-tagging in Google Ads Help.

Search Ads 360 reports conversion and visit stats from the day auto-tagging is activated. If auto tagging was activated before you set up the Google Ads feature in Search Ads 360, Search Ads 360 can report the conversion and visit stats from the previous 90 days.

To verify that auto-tagging is on:

In Google Ads, click Settings in the left page menu.
Click Account settings.
Verify that "Yes" is displayed in the Auto-tagging section.

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