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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Phone impressions column (Google Ads only)

The number of times your Google forwarding phone numbers appeared in Google Ads call extensions or call-only ads.

Only applicable if you've created at least one call extension or call-only ads.

Add this column to a report

Navigate to a Google Ads engine account or campaign.
Click the Campaigns tab or Ad groups tab.
If the column isn't already in the reporting table:
1. Click the Columns button above the performance summary graph.
2. Next to Available columns, type the column name in the search box and press the Enter key.
3. Click + next to the column name in the Available columns list.
4. Click Apply.

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