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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Phone calls column

The number of calls to Google forwarding phone numbers that appear in a Google Ads call extension or call-only ads.

Calls are counted when calls to your custom Google forwarding phone number are received, either through a call button in the ad or through manual dialing.

Only applicable if you've created at least one call extension or call-only ads.

Add this column to a report

Navigate to a Google Ads engine account or campaign.
Click the Campaigns tab or Ad groups tab.
If the column isn't already in the reporting table:
1. Click the Columns button above the performance summary graph.
2. Next to Available columns, type the column name in the search box and press the Enter key.
3. Click + next to the column name in the Available columns list.
4. Click Apply.

This column is included in a Call metrics report.

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