When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)
If the destination engine account doesn't already contain a campaign with the same name, Search Ads 360 creates a new campaign and copies the settings listed below.
| Google Ads settings |
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Name |
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Daily budget:
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Ad delivery method |
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Start date and End date:
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Ad rotation |
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Keyword matching |
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Location targets:
Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies. |
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Languages |
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Network |
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URL Template |
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Mobile bid adjustment |
| Tablet bid adjustment |
| Desktop bid adjustment |
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Status
If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.
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Sitelinks Only sitelinks that are directly applied to campaign or ad group are copied to the destination. This includes account-level sitelinks which can also be directly applied to a campaign or ad group.
If sitelinks aren't directly applied to a campaign or ad group, only the sitelink settings are copied. |
| Custom parameters |
The following settings are not copied to the destination campaign:
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Bid strategy
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Labels
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Extensions other than sitelink extensions
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Remarketing targets
If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.
| Google Ads settings |
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Name |
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Default search CPC |
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Mobile bid adjustment |
| Tablet bid adjustment |
| Tablet bid adjustment |
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URL Template |
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Status |
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Sitelinks Only sitelinks that are directly applied to campaign or ad group are copied to the destination. This includes account-level sitelinks which can also be directly applied to a campaign or ad group.
If sitelinks aren't directly applied to a campaign or ad group, only the sitelink settings are copied. |
| Custom parameters |
The following settings are not copied to the destination ad group:
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Bid strategy
-
Labels
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Extensions other than sitelink extensions
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Remarketing targets or dynamic targets
If a destination ad group doesn't already contain an ad with the same name as the source ad group, Search Ads 360 creates a new ad and copies the settings listed below.
Only expanded text ads are copied. Standard text ads in the origin campaign are not copied to the destination campaign. In addition, Search Ads 360 does not update ads. If the source ad is updated, Search Ads 360 does not copy the updates into the destination ad group.
Soon, you’ll no longer be able to create or edit expanded text ads in your Google Ads, Microsoft Advertising, and Yahoo! Japan Ads campaigns. The engines will continue to serve expanded text ads, and you'll still see reports on their performance going forward.
We strongly encourage you to transition to responsive search ads in your campaigns and ad builder and inventory management templates.
- Learn more about this change to expanded text ads in the Google Ads Help Center.
- Learn more about this change to expanded text ads in the Microsoft Advertising Blog.
- Learn more about this change to expanded text ads in the Yahoo! Japan Ads Help Center.
- Learn more about this change to ad builder and inventory management templates in the Search Ads 360 Help Center.
Expanded text ads
| Google Ads settings |
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Ad name |
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Headline |
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Description line 1 |
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Destination URL |
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Path |
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URL Template |
| Status |
The following settings are not copied to the destination ad:
-
Labels
If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.
| Google Ads settings |
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Text |
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Match type |
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Minimum bid |
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Maximum bid |
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URL Template |
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Landing page URL |
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URL parameters |
| Custom parameters |
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Status |
The following settings are not copied to the destination keyword:
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Bid strategy
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Labels
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Membership in a landing page test
If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.
| Google Ads settings |
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Text |
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Match type |
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Status |