- Download the list of Google Ads geo codes: XLSX / CSV.
- Navigate to a Google Ads campaign.
Steps for navigating to a campaign
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In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
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Click the Targets ▼ tab and then select Location targets.
- Click the Campaign location targets tab.
The Campaign location targets tab lists the geo-location, proximity targets, and location extensions (if set up) and bid adjustments set for the campaign.
- Click New ▼ above the reporting table, and then select Geo location target.
- In the Search box, enter a location using a country, metro, city, or province geo code. For areas in the US, you can also enter a 5-digit ZIP code, and for the UK, Germany, and India, you can enter a 5-digit postal code.
- Hover on a location, and then click Include or Exclude.
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Optional. Under Included, choose to increase or decrease the bid adjustment.
To increase the bid for a location, specify a number (which is the bid adjustment percentage), from 0 to 900. A value of 0 makes no adjustment to the default bid.
To decrease the bid for a location, select Increase by ▼, click Decrease by and enter a number from 0 to 90.
- Click Save.
Example
If you specify areas that overlap, the smaller area overrides the larger area. In a campaign, your ads can appear only in the US, but different bid adjustments are set for two areas in Massachusetts. In the city of Boston, bids are raised by 20%. In the rest of Massachusetts, bids are raised by 10%.
