View the business data that's applied to items

To view the business data that has been applied to accounts, campaigns, or other items in Search Ads 360 either directly or through inheritance:

1. Navigate to the tab that contains engine accounts, campaigns, or other items you can apply business data to.
   For example, if you view the business data applied to all keywords in an advertiser, navigate to the advertiser and click the Keywords tab.

2. Add business data columns to the reporting table:

   1. Click the Columns button that appears above the performance summary graph.

   2. Under Available columns, click Business data.
      You'll see a list of columns from all of your business data tables.

   3. Click + next to the a column in the list.
      

   4. Click Apply.

Search Ads 360 adds the column to the reporting table. Within the column, each row displays the business data that's been applied to the items in the report. If the business attribute in the column is not applied to an item, the column displays
- - -.

As with other types of columns in Search Ads 360 reporting tables, you can:

• Click the column header to sort by the column

• Create a filter to display only those items with specific data in the column

• Save the current set of columns so you can return to it later.